« Sky+ for the Murdoch-averse | Main | Another nail »

January 24, 2007



I have literally no idea what the IPA is on about - literally none.


I have a question.

For arguments sake lets look to a future where due to increased penetration and use of PVRs, media fragmentation and the growth of online, TV advertising is significantly less effective than it is today.

Naturally, advertisers will move funds to more effective media, as is already happening. We're already busy working out ways to get consumers to come to us, as we can't rely on interrupting their beloved TV.

So as broadcaster's advertising revenues continue to decline, where will the money come from to make the TV programmes?

If we follow the "death of TV advertising" to its logical conclusion, there will be no money from advertising to fund programme production.

Programme funding is additionally under pressure due to the BBC's license fee going down in real terms, and Channel 4's public funding is threatened.

Will we get to the point where viewers will understand the relationship between advertising revenue and the programmes they watch?

Will they be given the choice between extremely high subscriptions and no ads, and a cheaper subscription where they watch ads?

Channel 4 now makes a massive part of their back catalogue available from 49p per show. Yet their own research shows that viewers would prefer it to be free in return for watching some ads.



Five models to think about:

C4 online
Sky Sports

And there are others, obviously.

I forsee a televisual class system emerging.

ugg adirondack boot

It sounds well for this paper.

workout dvd

i am just a little surprising for your mind.

true religion jeans

we are just confused with the idea.

 oakley sunglasses

he let someone bit on that.

true religion jeans

we are just confused with the idea.

oakley sunglasses

he let someone bit on that.

supra youth

Christmas is probably the most special day of the year for children. One thing that makes it special is the popular tradition of Santa Claus.

The comments to this entry are closed.

Most Recent Photos