Our very own digital divide

The link below takes you to a chart gleaned from the TGI. It shows you the proportion of the users of most of our brands that don't have access to the internet.

Download no_internet_at_home_or_work.doc 

You'll see that the proportion is quite high for some of our brands. In the case of Febreeze for instance, it's nearly 60%. (Of course the data will be a little out of date by now.)

I raise the issue as a warning, perhaps most of all for me. As we've become more and more dependent on the internet as a tool - we need to remember that what we see, read and hear on the net isn't representative.

As we used to say; Some people think the internet is a bad thing. What do you think?