Frank words
Over the weekend I read a book written by Sir Frank Lowe about advertising. (I know. I'm sad.) In it I found a piece he wrote about a/c management.
For those of you who don't know, Frank made his name as an account man at Collet Dickenson Pearce, undoubtedly one of the greatest British agencies of all time. Under his stewardship the agency created some of most famous advertising campaigns ever to grace our screens, including: Hamlet (remember the Photo Booth and Bunker), Fiat (Hand built by Robots), Heineken (Policemen's Feet and beyond), Hovis (the Boy on the Bike), Benson and Hedges (Iguana), Cinzano (Leonard Rossiter and Jackie Collins), Parker Pens (Finishing School), Olympus (Wedding with David Bailey and George Cole).
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Not bad really.
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Click on the link below if you're interested in what Frank had to say.
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J
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P.S. When it comes to tip two... I'd suggest Frank's philosophy was 'do what I say, not what I do'.
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P.P.S. There's a piece on planning in the book too, which I'll post at some point soon.
