The link below takes you to a chart gleaned from the TGI. It shows you the proportion of the users of most of our brands that don't have access to the internet.
You'll see that the proportion is quite high for some of our brands. In the case of Febreeze for instance, it's nearly 60%. (Of course the data will be a little out of date by now.)
I raise the issue as a warning, perhaps most of all for me. As we've become more and more dependent on the internet as a tool - we need to remember that what we see, read and hear on the net isn't representative.
As we used to say; Some people think the internet is a bad thing. What do you think?