I did promise that this post would be cheerful and in a way it is, although, in another, it's not.
Yesterday I took delivery of a Humax box. It's like having Sky+ only I don't have to give a penny to Murdoch for the pleasure of receiving Extreme Topiary Scene Investigation - Channel 248.
It took me 5mins to get it working and to programme it to record every episode of Home and Away until 2019.
I can pause live TV, rewind, fast forward, record, watch picture in picture, you name it.
It even has a button that allows you to jump 30" forward, specifically to avoid the ads... ahh shit.
John
all the evidence i've seen suggests that those households who actually bother to get a PVR watch much more TV than other households, and much more 'live TV'. so even though they do x32 through some of the ad breaks, they view more ads than traditional viewing households. and TV viewing amongst 16-20 year olds is up YOY. maybe the 'end of tv' debate is no more than the latest craze. video and DVD have been around for years, but didn't kill cinema. podcasts won't kill the radio. pvr's won't kill TV. the truth is there still aren't enough good programmes/films out there to make all of your viewing retrospective, so you'll always have to end up watching some live, and therefore watching some ads.
Posted by: dougie | January 19, 2007 at 12:08 PM
I'm not sure I agree actually Dougie.
My kids have already learned to pause a show before it begins, go and load up with scoff, then catch up with the real world during the ad breaks. At X64.
Also there's a problem with free to air TV's business model. This makes a tipping point, as opposed to an even slide, a more likely scenario. (I think, anyway.) Look at the problems C4 is having in the 'Houston' post.
Posted by: john | January 30, 2007 at 02:48 PM
Nothing to do with advertising, but seeing as we're talking about new kit.
I've just got a portable DAB radio with a hard disc. Does all the same stuff as Sky+, I can pause, fastfoward and rewind live radio, it has an EPG which means I can record shows at the touch of a button. Sounds good too.
Plus it means I can skip the ads.
Posted by: Simon | February 11, 2007 at 02:38 PM
So in summary, more content and less ads. That's good isn't it. Thanks for the Humax box tip. I'm loath to line Murdochs pockets.
Posted by: Charles Edward Frith | February 21, 2007 at 11:28 AM
he let someone bit on that.
Posted by: oakley sunglasses wholesale | April 06, 2011 at 04:50 AM
he let someone bit on that.
Posted by: oakley sunglasses wholesale | April 06, 2011 at 04:51 AM